Cougar Collective Privacy Policy
Effective Date: April 3, 2025
This statement sets forth the Privacy Policy of www.cougarcollective.org (“Site”), i.e., how your personal information is collected, used and shared when you visit or interact with the Site.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.” We may collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
“Log files” track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
“Web beacons,” “tags” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you submit any forms through the Site, we collect certain information from you, including your name, address (if provided), email address, phone number and any other information included with your submission. We refer to this information as “Lead Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Lead Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Lead Information that we collect generally to follow up with leads or questions placed through the Site. Additionally, we use this Lead Information to:
Communicate with you;
Screen our leads for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns.).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may also use or share your Personal Information to provide you direct notice through email or other means of The Cougar Collective events, features and merchandise or in connection with partnerships between The Cougar Collective and third-party businesses that enter into NIL agreements with The Cougar Collective student-athletes or otherwise engage The Cougar Collective for purposes of marketing. Finally, we may also share your Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant or other lawful request for information we receive; or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by opting out from the third-part tracking software we use:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://adssettings.google.com/authenticated
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
TIKTOK – https://www.tiktok.com/legal/report/privacy
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a resident of Europe or California, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a resident of Europe, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you fill out a Lead Form through the Site) or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you submit a form through the Site, we will maintain your Lead Information for our records within GiveButter and BasePath unless and until you ask us to delete this information. Learn more about these at the following links:
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by email at info@cougarcollective.org.