NIL isn’t a choice — it’s the standard. Competing at the top demands our full support.

Athletics: The Front Door to Washington State University.

• Athletics, particularly football and basketball, has increasingly become the “front door” of universities, attracting highly skilled student-athletes and highly qualified students and faculty.
• Competitive athletic programs elevate the WSU Brand. 
• Embrace the future. NIL is the game-changer — and our path to winning starts with support.
• NIL is a chaotic and ultra-competitive space that influences where a Student-Athlete attends college. 
• We have a rabid fanbase, but only a fraction contributes, so please join us in our initiative #mightybymany to support our student-athletes on and off the field.

It’s time to elevate the Jewel of the Palouse back to its rightful place on the national stage, showcasing the excellence of our university athletic programs and dedicated student-athletes.

We are proud to be a part of Washington State University, one of the top research institutions in the United States. We all know there is something different about attending WSU. Both WSU and Pullman offer the quintessential college experience that only a few enjoy.

You can support the Cougar Collective as an individual with a one-time contribution or an annual subscription. Businesses can capitalize on the branding opportunity with a Corporate Sponsorship. And we can all leverage the Cougar alumni network by working the Cougar Referral program.

Let’s reignite the pride and passion that WSU and our student-athletes deserve!

Student-athletes’ Name, Image, and Likeness (NIL) opportunities open doors to a brighter, more secure future. These opportunities provide far more than just financial benefits—they are a powerful platform for personal and professional growth. With a real-world understanding of personal branding, deal negotiation, and finance, student-athletes develop essential life skills that will benefit them long after playing. 

NIL deals offer a unique chance to build relationships with industry leaders, potential employers, and influential figures, creating valuable career opportunities beyond sports.