Official NIL Partner of
Washington State University
The Cougar Collective: Fueling WSU’s athletes with opportunity, impact, and the power to keep WSU Nationally competitive.
Backing Cougs. Building Champions.
For the Win!
What we do
We bring together fans, alumni, and businesses to fund and create NIL opportunities that help recruit, retain, and develop WSU student-athletes.
Why join the CC
Athletics has fundamentally changed. NIL is here — whether we like it or not. To compete at the highest level, support isn’t optional — it’s essential.
Who benefits
By supporting NIL, you empower WSU athletes’ personal and academic growth while strengthening what makes Cougar Nation extraordinary — proud ambassadors of WSU!
How to Contribute
Invest in the Cougs!
Your support develops and empowers student-athletes and elevates WSU and your Cougar pride.
250,000 Coug alumni, we need you. Join the 1890 Club and for a limited time, get the first month free.
Join The “Mighty by Many” Movement
Corporate Sponsorships
By partnering with us, your brand can connect with a passionate fan base, engage with top-tier student-athletes, and align with the pride and tradition of WSU Athletics.
Individual Contributions
Contributing yearly or one-time at any level helps recruit and retain top-tier student-athletes in today’s highly competitive environment.
Our Mission
We are Cougs helping Cougs
Paving the Way for Excellence
in Student-Athletes Beyond Athletics
The Cougar Collective and NIL – we believe in the power of opportunity, character, and commitment. Our mission is to invest in Washington State University student-athletes by supporting real-world experiences in business, finance, branding, relationship-building, and equipping our athletes with the tools to succeed for a lifetime.
Empowering Student-Athletes Through Entrepreneurship
The Cougar Collective has partnered with WSU’s Carson College of Business Center for Entrepreneurship. The Center for Entrepreneurship provides student-athletes with a comprehensive curriculum of business, marketing, and financial literacy resources.
Thank You To Our Corporate Sponsors
