Strengthening Tradition – Securing the Future
The Cougar Collective is the home-base for all NIL opportunities connecting student athletes, fans, and business owners. It’s going to take ALL of us Cougs stepping up to win the fight. Join the #mightybymany in supporting our student athletes on and off the field.
Official NIL Partner of Washington State University
We Support Student-Athletes
What we do
The Cougar Collective raises funds and helps connect student-athletes to provide Name, Image, and Likeness (NIL) opportunities in support of retention and recruitment of quality WSU Student-Athletes.
Why join the CC
The Cougar Collective was established as the home-base for all NIL opportunities, to maintain our competitive position by connecting student-athletes with alumni, fans, and business owners.
How to Contribute
Both individuals and business partners are welcome to be a part of our winning tradition today. We can help your business gain valuable brand exposure while helping student-athletes.
Who benefits
By empowering our student-athletes with financial opportunities, professional development, and community engagement, you are strengthening the foundation of what makes WSU extraordinary.
Events & Opportunities
- Basketball Men’s Hoops Match Campaign
- Ol’Crimson Lager
- Ol’Crimson Coffee
- Cougar Den
Join the “Mighty by Many” movement
Corporate Sponsors
By partnering with us, your brand can connect with a passionate fan base, engage with top-tier student-athletes, and align with the pride and tradition of WSU Athletics.
Individual Contributors
Contributing yearly or one-time at any level helps recruit and retain top-tier student-athletes in today’s highly competitive environment.
Our Mission
We are Cougs helping Cougs
Paving the Way for Excellence
in Student-Athletes Beyond Athletics
The Cougar Collective and NIL – we believe in the power of opportunity, character, and commitment. Our mission is to invest in Washington State University student-athletes by supporting real-world experiences in business, finance, branding, relationship-building, and equipping our athletes with the tools to succeed for a lifetime.
Thank You To Our Corporate Sponsors
